Cultivating a unique culture

OBJECTIVE

A startup in the home decor industry established in 2023, embarked on a mission to differentiate itself through a targeted company culture. Despite the founding team's long-standing familiarity and trust, the company aimed to redefine their working dynamics to foster a unique cultural reference within the new organisation.

SOLUTION

The company implemented a multi-faceted strategy focused on culture and people: 1. Creation of Cultural Values: The company meticulously drafted a document outlining its core cultural values. This blueprint highlighted behaviours that embodied these values, serving as a guide for all employees.

2. Behavioural Framework: Alongside the positive behaviours, company identified a list of non-desired behaviours to help employees steer clear of actions that could undermine the company culture.

2. Competency-Based Interviews: Building on the defined values and behaviours, the company developed a series of competency based interview questions. This approach ensured that new hires were not only skilled but also aligned with the company’s cultural expectations.

BENEFIT

• Enhanced team cohesion and trust.

• Streamlined recruitment process targeting the right competencies.

• Positive impact on brand reputation and internal satisfaction.